top of page



"We are highly skilled, experienced executives, data scientists and consultants who have the ability to drive data-driven projects with measurable financial results."


Deborah Benton is VP - Strategic Services at The Mitchell Madison Group where she leads the consumer and retail practice. Deborah brings 15 years of both consulting and operational experience with a strong focus on the eCommerce and retail businesses.

She assists clients in a wide array of areas including retail strategy, supply chain management, cost reduction and control, organizational design, and operational scaling.

Prior to MMG, Deborah held a number of senior-level operating roles including President and Chief Operating Officer of Nasty Gal, a fast-growing women’s fashion retailer.  Before that, she was the Chief Operating Officer of ShoeDazzle, an innovative online women’s fashion footwear company whose revenue grew from launch to almost $100M in just a few years.

Deborah’s prior job was Executive Vice President, Operations and Inside Sales, for Teleflora, a leading provider of consumer and florist products and services.

Deborah is a returning consultant, having launched her career at Mitchell Madison Group where she assisted a number of Fortune 500 customers in areas of sales effectiveness, operational efficiencies, and cost reduction.

Deborah holds both an undergraduate degree in Health Sciences and an MBA from Queen’s University, Canada. Born in Malawi, Africa, Deborah is both a UK and Canadian citizen and now lives in Southern California. In her free time, she likes to surf and collect vintage clothing, some of which she wears. 

bottom of page